About
More than a directory.
Vision
A statewide digital ecosystem
Buy Black Utah (BBU) connects consumers with Black-owned businesses while creating room for commerce, community, education, networking, and economic empowerment.
Powered by Observable Universe, BBU helps businesses own their audience, build lasting customer relationships, and grow through technology that extends engagement before, during, and after every interaction.
Our mission is simple: Discover. Support. Grow Black Business.
The platform
What lives here
Directory
Profiles, photos, hours, maps, and ways to call, visit, or order.
Quest
A statewide scavenger hunt — check in, complete challenges, climb leaderboards.
Rewards
Earn BBU Tokens for shopping, visiting, sharing, and showing up. Redeem locally.
Events
Mixers, markets, Juneteenth, Black Business Month, workshops.
Livestreams
Openings, cooking, fashion, interviews — powered by Observable Universe.
Education
Marketing, AI, finance, branding, and business planning for owners and students.